FAQs

We Help Berlin's Local Businesses Grow Through Modernisation & Digitalisation.

Let's answer all your questions.

General Questions

What is Aspire Digital?

Aspire Digital is a Berlin-based digital agency that helps local businesses grow through modern websites, CRM systems, automations, and SEO. We implement complete digital systems so you can focus on what you do best - serving your customers. Unlike software companies that just give you tools, we set everything up for you, train your team, and optimise it continuously.

Who should use Aspire Digital?

We work with Berlin's local businesses: nail salons, barbers, plumbers, dentists, physiotherapy clinics, gyms, yoga studios, event planners, consultants, coaches, real estate agents, property managers, and service providers. If you're a small to mid-size business (5-30 people) looking to systematise growth, reduce admin work, and capture more leads, you're our ideal client.

What services do you offer?

We offer four core services:

1. Smart Websites - Professional website design with lead capture and conversions

2. Smart SEO - Local search optimisation so Berlin customers find you

3. Smart Automations & AI - Email sequences, chatbots, workflow automation

4. Smart Lead Capture - Forms, landing pages, lead scoring, CRM integration

We also offer Business & Product Photography and GEO/AEO consulting as add-ons.

How is Aspire different from other agencies?

- Local expertise: We're based in Berlin, understand German business culture, GDPR compliance, and local market needs

- Implementation-focused: We don't just recommend tools - we set them up for you completely

- Beautiful design: Every system is thoughtfully designed for speed, simplicity, and results

- Continuous support: Monthly optimisation calls keep improving your system

- Founder-led: You work with strategists, not just technicians

Do you work with businesses outside Berlin?

We primarily focus on Berlin and the broader DACH region (Germany, Austria, Switzerland). We work best with local businesses that benefit from our on-the-ground knowledge of the German market, GDPR compliance, and local search optimisation. As I am from India, I help some local businesses in India.

How much does Aspire cost?

- Starter: €1,000 setup + €147/month

- Growth: €2,000 setup + €247/month (most popular)

- Elite: €3,000 setup + €747/month

Prices are all-inclusive - no hidden fees. Monthly plans are cancellable with 14 days' notice.

Is there a long-term contract?

No. All our plans are month-to-month. You can cancel anytime with 14 days' notice (German consumer law). Most clients stay because they see results, not because they're locked in.

Do you offer custom pricing?

For businesses with very specific needs or larger scopes, we're happy to discuss custom pricing. Book a free strategy call to explore options.

What's included in the setup fee?

The setup fee covers all implementation work: discovery, design, configuration, integration, team training, and launch. You're not paying for this separately later - it's all upfront. See your specific service for details.

Can I cancel anytime?

Yes. You can cancel your monthly subscription anytime within 14 days' written notice via email. There are no penalties or early termination fees.

What payment methods do you accept?

We accept bank transfer (SEPA), credit card (Visa, Mastercard), and PayPal through Stripe Payment Gateway. Payment is typically 50% upfront, 50% on completion for projects. For monthly subscriptions, payment is due on the 1st of each month or monthly from the date of starting the project.

Do you offer payment plans?

For larger implementations or custom projects, we can discuss payment schedules. Contact us for details.

Smart Website - FAQ

What exactly do you build?

We design and build professional, modern websites that work as business tools - not just digital brochures. Your website captures leads, integrates with your CRM, loads lightning-fast, ranks in local search, and is easy for your team to update.

How long does it take to build a website?

Typically 4-6 weeks from discovery to launch. This includes: strategy session, design, content optimisation, integration with your systems, team training, and go-live. We move fast because time is money.

What if I already have a website?

Great! We can either redesign it completely or optimise your existing site and integrate our CRM and AI Solutions. Many clients choose optimisation first (lower cost) to see ROI, then redesign later.

Do you provide copywriting?

Yes. We write or optimise your website copy to be conversion-focused and SEO-friendly. If you have existing copy, we'll enhance it. If you want full copywriting, that's included in the service. Relevant Data to be provided by you.

Can I use my existing domain?

Absolutely. We work with your current domain. If you don't have one, we can register a new one (€10-15/year typically).

Is hosting included?

Yes. Website hosting, SSL certificate (security), backups, and ongoing maintenance are all included in your monthly fee. No surprise hosting bills.

How many pages can I have?

It depends on your tier:

- Starter: 3 pages (Home, Services, Contact)

- Growth: 5 pages (Home, Services, About, Gallery, Contact)

- Elite: 10+ pages (full custom structure)

Additional pages after launch are €50-100 each, or included in monthly optimisation. You also have an option to mix and match, you can get a multiple-page website and then choose a service from the lower tier.

Can I add a blog?

Yes. Blog setup is included. We'll teach your team how to publish posts, and we can help optimise them for SEO. Regular blogging (2x/month) is recommended for SEO benefits.

Is the website mobile-friendly?

Absolutely. All our websites are mobile-first - they look beautiful and function perfectly on phones, tablets, and desktops. Over 60% of your traffic will be mobile, so this is critical.

How fast will my website load?

We optimise for sub-2-second load times. Fast websites rank higher on Google and convert visitors better. It's a competitive advantage.

Can you integrate my booking/calendar system?

Yes. We integrate Calendly, Google Calendar, booking systems, and payment processors (Stripe, PayPal). Everything connects, so leads flow into your CRM automatically.

What about e-commerce?

Yes, we can set up a simple e-commerce. Products, shopping carts, payment processing, order confirmations, and inventory tracking are all possible.

Do you include SEO on the website?

Yes. Basic on-page SEO is included: keyword optimisation, meta tags, heading structure, image optimisation, and local schema markup. For a deeper SEO strategy and link building, see our Smart SEO service.

Can you help with content?

Absolutely. We can write your website copy, optimise existing content, create landing pages, and develop a content strategy. Content is included in the service, or we can scope it separately.

How do I update content after launch?

We teach your team how to edit the website directly - no coding needed. We provide SOPs (step-by-step guides) and training. You can update content anytime. If you need help, we're a call/email away.

Can you help move my site from another host?

Yes. We handle site migrations from WordPress, Wix, Squarespace, etc. We'll move all your content, redirects, and ensure SEO doesn't drop.

What happens after launch?

You get 30 days of post-launch support included. After that, we recommend monthly optimisation (included in your monthly fee) to continuously improve performance, add new content, test conversions, and fix any issues.

Do you redesign websites?

Yes. If your current website is outdated or not converting, we will completely redesign it. Cost and timeline depend on complexity, but most redesigns take 4-8 weeks.

Is GDPR compliance included?

Yes. All websites include GDPR compliance: privacy policy, cookie consent banner, opt-in consent management, and secure data handling. No surprises with legal issues.

Can you integrate with my existing tools?

Yes. We integrate with CRM, email platforms, payment processors, booking systems, calendar apps, and analytics tools. If it has an API, we can likely connect it.

What if I'm not happy with the design?

We include 2 rounds of revisions in the setup. We get your feedback, iterate, and deliver something you love. After launch, design changes can be added to monthly optimisation or charged separately (€50-200 per revision, depending on scope).

Can you help with a custom domain email?

Yes. We can set up a professional email ([email protected]) and integrate it with your systems. This is usually provided by 3rd party services like Google Workspace or Microsoft 365 Business (€10-20/month).

Do you handle website security?

Yes. All websites include: SSL certificate (HTTPS encryption), regular backups, malware scanning, and security best practices. Your data and your customers' data are protected.

Smart SEO - FAQ

How does SEO work?

SEO (Search Engine Optimisation) makes your website rank higher on Google for searches people are actually making. When someone in Berlin searches "dentist Mitte" or "best yoga studio Friedrichshain," good SEO helps them find you. We optimise your website structure, content, and local presence so you rank organically.

How long does SEO take to show results?

Typically, 6-12 weeks to see meaningful results, 3-6 months to see a significant impact. SEO is not instant, but it compounds over time. Unlike paid ads (which stop working when you stop paying), SEO results stick around.

Do you guarantee rankings?

No. Anyone who guarantees #1 rankings is lying. Google's algorithm is complex and constantly changing. What we guarantee: professional SEO best practices, transparent reporting, and continuous optimisation based on data.

What's the difference between SEO and GEO/AEO?

- SEO: General search optimisation (works for anyone searching nationwide)

- GEO: Geographic/Local SEO (optimises for "your service + Berlin" searches)

- AEO: Answer Engine Optimisation (optimises for voice search and AI results)

For local businesses in Berlin, GEO is most important. We include it all in Smart SEO.

How do you do SEO?

We optimise:

1. Technical: Site speed, mobile optimisation, structured data, crawlability

2. On-page: Keywords, headings, meta tags, content quality, internal linking

3. Local: Google Business Profile, citations, reviews, local schema

4. Content: Blog posts, landing pages, and FAQ pages optimised for search

5. Links: Building quality backlinks to improve authority

How do I track SEO progress?

We provide monthly reports showing: rankings for your target keywords, organic traffic, clicks from search, conversion rate, and competitor movement. You always know exactly what's working.

What if I'm not ranking after 3 months?

We'll analyse why and adjust the strategy. Sometimes it takes longer (competitive keywords), sometimes we need different tactics. We're invested in your success and will iterate until we find what works.

Can you help with Google Business Profile?

Absolutely. We optimise your GBP (name, category, description, photos, hours, services) so you rank higher in local searches and Google Maps. This is critical for local businesses.

How important are reviews?

Very important. Reviews are a ranking factor and a trust signal. We help you collect reviews systematically via email/SMS automations and respond professionally to all feedback.

What about paid ads (Google Ads)?

That's separate from SEO. We focus on organic SEO, but many clients also run Google Ads for faster results. We can consult on an ad strategy or integrate SEO insights into your ad campaigns.

Do you do social media SEO?

Social media presence helps brand authority, but doesn't directly affect Google rankings. That said, the content you create can drive traffic to your website. We focus on website SEO, not social management.

Is content important for SEO?

Absolutely. Fresh, relevant, helpful content signals to Google that your site is current and authoritative. We recommend 2 blog posts/month minimum for best results.

Do you optimise existing pages?

Yes. We audit your current website, identify pages that can rank but aren't optimised, and optimise them. This is often quicker and cheaper than creating new content.

Can you help with reputation management?

Yes. We set up review collection systems, help you respond to reviews professionally, and build your online reputation. Positive reviews boost local rankings significantly.

What about voice search optimisation?

Voice search is growing (Alexa, Google Assistant, Siri). We structure your content to answer voice queries naturally. For example, instead of "Best Pizza Berlin," voice searches sound like "Where can I find good pizza near me?" We optimise for both.

How often should we update content?

At a minimum, refresh important pages annually. Adding new blog posts monthly is ideal. Regular updates signal freshness to Google and keep your audience engaged.

What's your SEO process?

1. Audit: Analyse your current site, keywords, and competitors

2. Strategy: Identify opportunities, create roadmap

3. Optimisation: Update on-page elements, build content, improve technical site

4. Local Setup: Google Business, citations, reviews

5. Monitoring: Track rankings, traffic, conversions, and optimise monthly

How much does SEO cost?

SEO is included as part of your Smart Website package or can be added as a standalone (€200-500/month depending on scope). Includes strategy, optimisation, monitoring, and monthly improvements.

Smart Automation and AI - FAQ

What is automation?

Automation is having technology handle repetitive tasks automatically - without human intervention. Instead of manually emailing 50 leads, you set up one automation that emails them at the right time, automatically. It saves your team hours every week.

What can you automate?

Email sequences, SMS follow-ups, appointment reminders, payment reminders, lead scoring, customer segmentation, form submissions, data entry, chatbot responses, and more. If it's repetitive, it can probably be automated.

How much time will automation save?

Depends on your current processes, but typically 10-15 hours per week. That's almost 2 full workdays. Imagine if one team member suddenly had that time freed up - that's what automation does.

Is AI included?

Yes. AI chatbots, AI lead scoring, and AI personalisation are included. AI handles customer conversations, qualifies leads automatically, and personalises website experiences based on visitor behaviour.

What's an AI chatbot?

An AI chatbot is a robot that talks to your website visitors in real-time, answers questions, qualifies leads, and books appointments - 24/7. It feels like talking to a real person, but it's automated. It never sleeps, never gets tired.

Can the chatbot handle complex questions?

Yes. Our chatbots are trained on your business information, FAQs, and services. For complex questions it can't answer, it smoothly hands off to your team - with context so your team knows exactly what the prospect asked.

How do email automations work?

You create a sequence of emails (e.g., "New lead downloads guide" - ’ 5 emails over 2 weeks). Each email triggers automatically when the condition is met. You set it once, and it runs forever. No manual sending needed.

What's lead scoring?

Lead scoring is AI automatically rating prospects based on their behaviour. Someone who visits your pricing page 3 times = high score (ready to buy). Someone who opened 1 email = low score (still learning). Your team calls high-score leads first.

What are SMS automations?

Similar to email, but via text message. Appointment reminders, payment reminders, follow-ups - all sent automatically at the right time. SMS has higher open rates (98%+) than email.

How do appointment reminders work?

Client books an appointment - 24 hours before, they get an automated SMS/email reminder - 2 hours before, another reminder. No-shows drop 30-50%. This alone often pays for the entire system.

What about payment reminders?

Invoice sent - 5 days later, reminder sent if not paid - 10 days later, urgent reminder. Payments come in faster, and cash flow improves.

Can you integrate with my calendar?

Yes. Integrations with Google Calendar, Outlook, Calendly, and booking systems. Appointments sync automatically, no double-booking, no manual calendar updates.

How does form automation work?

Prospect fills out form - data automatically goes into your CRM - email confirmation sent to prospect - internal notification sent to your team - lead is scored and routed to the right person. All automatic.

What's lead routing?

Leads are automatically assigned to the right team member based on service type, location, or capacity. A nail salon client goes to the booking specialist, and a plumbing emergency goes to the emergency team. Faster response, better conversions.

Can automations be personalised?

Yes. Emails can include the prospect's name, their specific interest, their location, etc. Personalised emails get 2-3x higher engagement than generic emails.

What if something goes wrong with automation?

We monitor automations continuously and fix any issues. You can also get in touch for check-in call where we review performance and make improvements.

How do I know if automations are working?

We provide monthly reports: emails sent, opens, clicks, conversions, appointment bookings, and revenue generated. You see exactly what's working and what needs improvement.

Can you automate complex workflows?

Yes. We can build multi-step workflows: if the prospect does X, then send email Y, if they click, trigger action Z. Complex workflows are possible and very powerful.

How long to set up automations?

Simple automations (email sequences): 1-2 weeks. Complex workflows: 2-4 weeks. Setup time depends on complexity, but we handle all the technical work.

Can existing customers get automations?

Yes. We can set up automations on top of your existing website and CRM - no full redesign needed. Automations are often added to ongoing optimisation or as a standalone add-on.

What about GDPR compliance?

All automations are GDPR-compliant: consent-based, opt-in only, easy unsubscribe, secure data. We handle compliance so you don't have to worry.

How much do automations cost?

Automations are included in your monthly plan (Starter, Growth, Elite). More complex automations might be scoped separately (€100-500 depending on complexity).

Smart Lead Capture - FAQ

What is lead capture?

Lead capture is collecting information from interested prospects so you can follow up with them. A simple email form captures emails. A chatbot captures intent. A booking form captures qualified prospects. Lead capture turns anonymous visitors into known contacts.

How many leads will I get?

Depends on your current traffic and offer. If you get 1,000 website visitors/month and have a basic form, you might capture 20-50 leads. With a high-converting form + chatbot + multiple offers, you could capture 200+ leads. We optimise to maximise capture.

What's a high-converting form?

A form that actually gets completed. Most forms are too long (too many fields = people abandon). We create short, compelling forms: the homepage form asks just for email. The consultation form asks for name, email, and one qualifying question. Simple = higher completion rates.

What's a landing page?

A focused page designed for one specific goal: download a guide, book a consultation, or claim an offer. One page, one offer, one big button. Landing pages convert better than regular pages because everything points toward one action.

How do you decide what to offer?

We analyse what your ideal customers want/need and create an irresistible offer: "Free plumbing inspection," "30-minute marketing audit," "First session free," "10% off first order." The offer has to be compelling enough that people give you their information.

What's lead scoring?

Lead scoring is AI automatically rating leads based on behaviour. Someone who downloads your premium guide + clicks your email + visits your pricing page = high score (ready to buy). Low scores get nurtured longer before your team calls.

How do you prioritise leads?

We set up lead scoring so your team always knows who to call first. Highest-scored leads are "hot" - they're ready to buy. Lower-scored leads are still valuable but need more nurturing first.

What happens to a captured lead?

Lead fills form - they immediately get a confirmation email/SMS - they're added to your CRM - automated nurture sequence starts - monthly, they get touchpoints from you. After 30-60 days of nurturing, your team calls them.

How long do you nurture leads?

Depends on your sales cycle. Fast decision (salon booking): 1-2 weeks. Medium (dental treatment plan): 4-8 weeks. Long (big service): 2-3 months. We customise nurture timing based on your business.

What if leads don't convert?

They stay in your database and get periodic touchpoints (emails, SMS, re-engagement offers). Many convert months later when they're actually ready. Never delete leads - they're assets.

Can you recapture abandoned visitors?

Yes. Exit-intent offers: "Wait! Get 20% off if you book today." These trigger when someone's about to leave, converting 10-20% of abandoning visitors into leads or customers.

What about abandoned carts?

For e-commerce: customer adds items but doesn't buy - 2-hour reminder - 24-hour discount offer - 3-day "last chance" email. This recovers 10-15% of abandoned carts - often worth thousands/month.

How do you know if lead capture is working?

Monthly reports show: visitors, form completions, form completion rate (%), leads captured, lead quality, and conversion rate. You see exactly what's working.

What's the difference between high and low-quality leads?

High-quality: person actually interested, matches your ideal customer, likely to buy. Low-quality: randomly filled out form, not your target customer, probably won't buy. Lead scoring helps identify high-quality leads.

Can you capture leads from social media?

We can add links to landing pages on social media, driving traffic that captures leads. Social ads + landing pages = a very effective lead generation combination.

What about retargeting abandoned visitors?

Yes. When someone visits your site but leaves without converting, we can show them targeted ads (Google Ads, Facebook ads), reminding them to come back. This increases conversion 2-3x.

How do GDPR rules affect lead capture?

All capture must be consent-based: clear opt-in, transparent privacy policy, easy unsubscribe. We handle all compliance. No spam, no purchased lists - only people who actively opted in.

Can you integrate captured leads with my CRM?

Absolutely. That's the whole point. Captured leads flow directly into your CRM, tagged with source, interest, and behaviour. Your team sees them instantly and can follow up.

How many forms should I have?

Multiple strategic forms work best:

- Homepage: Simple email capture

- Services pages: Specific lead magnet (free audit, discount, guide)

- Blog: Email capture for subscribers

- Checkout: Additional qualifying questions

Different forms for different places = better capture overall.

What's a lead magnet?

An irresistible free offer that makes people give you their email. "Free guide," "free audit," "free consultation," "free checklist." The magnet has to be valuable enough that the email is worth it to the prospect.

Can you help create lead magnets?

Yes. We can create PDF guides, checklists, templates, video courses, or other lead magnets. The magnet should solve a real problem your prospects have.

How do you prevent spam submissions?

We use CAPTCHA, honeypot fields, and smart validation to prevent spam. Plus, we monitor submissions and can flag suspicious activity.

What about phone leads?

Forms are great, but some people prefer calling. We can set up click-to-call buttons, "call me" forms, or SMS requests so you capture phone leads, too.

How do you manage leads if I get 500/month?

With automations, lead scoring, and CRM systems, 500 leads are manageable. Your team focuses only on high-scoring leads. Low-scoring leads get auto-nurtured until they're ready.

Pricing and Payment - FAQ

What’s the introductory offer and who qualifies?

We're launching with a special introductory pricing for the first 20 customers. If you sign up now, you get significantly discounted setup fees (or free setup for Starter). Here's the breakdown:

Introductory Pricing (First 20 customers only):

- Starter: €0 setup + €97/month (normally €1,000 + €147)

- Growth: €1,000 setup + €297/month (normally €2,000 + €347)

- Elite: €1,500 setup + €697/month (normally €3,000 + €747)

Once you sign up at introductory pricing, your monthly subscription rate is locked in permanently - you’ll never pay more than €97/€297/€697 per month, even after the introductory period ends or if regular pricing increases. The only way your price changes is if you upgrade to a higher plan or cancel and resubscribe (which would reset you to current pricing).

Regular Pricing (After 20 customers):

- Starter: €1,000 setup + €147/month + 30 days free

- Growth: €2,000 setup + €347/month + 30 days free

- Elite: €3,000 setup + €747/month + 30 days free

Plus, all plans include 30-day free subscription - you only pay setup fees upfront, then your monthly subscription starts in month 2.

Bottom line: Introductory customers save €500-1,500 on setup fees. You're getting an enterprise-grade setup at a fraction of the cost because we're launching and building our customer base.

What's the difference between the three plans?

Starter (€1k + €97/mo): Basic website, simple CRM, 5 email automations, entry-level features

Growth (€2k + €197/mo): Advanced website, full CRM, 10+ automations, booking, priority support

Elite (€3k + €697/mo): Enterprise website, advanced CRM, unlimited automations, AI chatbot, voice bot, dedicated support

Most businesses start with Growth and scale up over time.

Can I upgrade or downgrade?

Yes, anytime. Upgrade from Starter to Growth? We'll add features and adjust your billing. Downgrade? No penalty, just reduced features next month.

What if my needs change?

We're flexible. If you need more features mid-month, we can upgrade you. If your business shrinks, we can downgrade. No penalties either way.

Is anything not included in pricing?

Yes, a few things:

- Setup domain (€10-15/year, billed separately)

- Premium stock photos (€1-5 per image, optional)

- Additional pages beyond your plan (€50-100 each, or add to monthly optimisation)

- Custom development work outside the scope

- SMS/Phone Usage pay per use (usually pretty low €15 + €10 ~ €15 per month)

- High-volume email sending

Most services are included, but we'll be clear about anything extra upfront.

Do you offer annual discounts?

Yes! If you pay annually instead of monthly, you get 2 months completely free. Here's how it breaks down:

Introductory Pricing (First 20 customers):

- Starter: Pay for 10 months, get 2 free = €970/year (save €194)

- Growth: Pay for 10 months, get 2 free = €2,970/year (save €594)

- Elite: Pay for 10 months, get 2 free = €6,970/year (save €1,394)

Regular Pricing (After 20 customers):

- Starter: Pay for 10 months, get 2 free = €1,470/year (save €294)

- Growth: Pay for 10 months, get 2 free = €3,470/year (save €694)

- Elite: Pay for 10 months, get 2 free = €7,470/year (save €1,494)

Plus: You still get your setup fee covered upfront, and your first 30 days are free (subscription starts month 2).

Example: Growth plan customer pays €1,000 setup once, then €2,970 annually (instead of €3,564 if paying monthly). That's €1,500+ savings in year one.

Annual payment gives you peace of mind on pricing and maximum savings. Switch to monthly anytime if needed (14 days' notice).

What's your payment schedule?

- Upfront projects: 50% deposit to start, 50% due at launch

- Monthly plans: Billing on the 1st of the month or monthly from the date of starting the project, auto-renewal unless cancelled

- Annual: One invoice for the full year

Can I pay in instalments?

For larger projects, yes. Contact us to discuss a payment plan.

Do you offer refunds?

For setup fees: no refund once work has started. For monthly subscriptions: no refund for the month if you cancel mid-month, but your service continues through the end of that billing cycle.

Can I cancel anytime?

Yes, 14 days' written notice via email and your subscription ends. No penalties, no long-term contract required.

What happens if I cancel mid-month?

Your monthly plan continues through the end of that billing cycle. After that, it's cancelled. You have access to your website, CRM, and data - nothing gets deleted.

Do you offer a money-back guarantee?

Not explicitly, but we're confident enough that if you're not satisfied after 30 days, let's talk about what's not working. We can adjust the plan or discuss options. We want you to succeed.

Are there setup costs beyond the setup fee?

No. The setup fee covers everything: design, development, integration, training, and launch. Nothing else was charged during setup.

What about domain costs?

If you don't have a domain, we can register one for you (€10-15/year, billed separately). If you already have one, we use it for free.

Are there any hidden fees?

No. We're transparent: setup fee + monthly fee, that's it. No surprise fees, no "per contact" charges, no "premium support" upsells.

How do you handle VAT?

All prices include German VAT (19%). The invoice will show VAT separately for accounting purposes.

Can you invoice my company?

Yes. We issue professional invoices with all the required details for your accounting.

What payment methods do you accept?

Bank transfer (SEPA), credit card (Visa, Mastercard), and PayPal with Stripe Integration. Choose what works best for you.

Do you work with payment plans?

For larger projects, yes. We can discuss monthly payments to make implementation easier.

What's the difference between the setup fee and the monthly fee?

Setup fee: One-time cost for all implementation work (design, setup, integration, training, launch)

Monthly fee: Ongoing platform access, support, hosting, maintenance, and monthly optimisation

Think: setup fee = your initial investment to get the system built, monthly = subscription to keep it running.

Implementation & Process - FAQ

How long does implementation take?

Website: 4-6 weeks (discovery to launch)

SEO: 6-12 weeks to see results, 3-6 months for a significant impact

Automations: 2-4 weeks to set up, then ongoing improvements

Lead Capture: 2-3 weeks integration, then optimised monthly

Most systems can be up and running in 4-8 weeks.

What's the process for getting started?

1. Free strategy call (30 min) - We understand your business

2. Proposal (custom scope and timeline)

3. Kickoff - Sign agreement, collect information

4. Design & Build - We work on your system

5. Review - You give feedback, we iterate

6. Launch - Go live and celebrate

7. Optimize - Continuous improvement monthly

What do I need to provide?

- Business information (name, address, phone, services)

- Any existing website content or images

- Logo and brand guidelines (if you have them)

- Access to existing tools (email, social media, analytics - if applicable)

- Feedback on designs (2 rounds included)

Can I start with one service and add others?

Absolutely. Many clients start with a website, then add SEO in month 2, automations in month 3. Build as you grow.

How involved am I in the process?

We handle 80% of the work. You provide:

- Business information upfront

- Feedback on designs (we schedule review calls)

- Approval before launch

- Content updates after launch (optional - we can handle this too)

What if I'm too busy to provide feedback?

Let us know, and we can make decisions for you. Our design and strategy are typically good enough that most clients approve with minimal feedback.

Can we do everything remotely?

Yes. We work entirely online. Video calls, email, Slack - no need to meet in person (though we're happy to if you're in Berlin).

What if I'm not technical?

Perfect - most of our clients aren't. We handle all the technical setup. Your job: tell us your business goals. Our job: build the system to achieve them.

How do you handle timelines?

We're ambitious but realistic. We set clear deadlines and hit them. If something delays the project (your content is late, design feedback is delayed), we adjust timelines together transparently.

What if I want changes mid-project?

Minor changes? Included. Major scope changes? We'll adjust the timeline and pricing accordingly. We're flexible but want to stay on track.

Do you provide a website after launch?

Yes. You own the website, all content, all data. You can keep it on our system forever, or migrate to another host anytime (though we recommend staying - we handle everything).

What about data ownership?

You own 100% of your data: website content, customer records, automations, everything. You can export it anytime.

What if you go out of business?

Very unlikely - we're a bootstrap company built to last. That said, we have business continuity plans. Your website would continue running. Your data is yours to take.

Do you provide backups?

Yes. Daily automated backups. If something breaks, we restore from backup. Your data is safe.

What happens after launch?

Month 1: Post-launch support (bug fixes, small tweaks included). Month 2+: Monthly optimisation (new features, performance improvements, testing). Years 2-5: Continuous evolution.

Can I cancel during implementation?

Yes, but you'll be charged for work completed. If 50% of the work is done and you cancel, you pay 50% of the fee.

Support & Ongoing - FAQ

What support do you provide?

- During setup: Dedicated support to launch your system

- Post-launch: 30 days of free support (bug fixes, small tweaks)

- Ongoing: Monthly optimization calls + email/chat support included

- 24-hour: Response time guarantee for urgent issues

What's included in monthly optimisation?

- 30-minute strategy call reviewing performance

- Performance analysis and reporting

- A/B testing and optimisation recommendations

- New features, automations, or content based on your needs

- Ongoing monitoring and adjustments

- Technical support and bug fixes

How often do we talk?

Minimum: Monthly call if needed (scheduled at your convenience). Plus email/chat support anytime. We're available when you need us.

What if I need help right now?

Email us urgently and we'll respond within 24 hours. For true emergencies, we have an emergency contact process in place.

Do you provide training?

Yes. During setup, we train your team on how to use the system. We provide written guides (SOPs) and video tutorials. You can use it without being tech-savvy.

Can my team contact you?

Yes. We can set up access for your team members. They can submit support tickets directly.

What if something breaks?

We monitor systems 24/7. If something breaks, we fix it. Most issues are resolved within 24 hours.

Do you offer phone support?

Yes, via monthly calls. For quick questions, email or chat is usually faster.

How do I report a problem?

Email [email protected] or use your client portal. We prioritise urgent issues and respond quickly.

What about updates to the platform?

We update the system regularly - bug fixes, security patches, and new features. Updates happen automatically. No action needed from you.

Do you handle website updates for me?

Yes, optionally. You can update content yourself (easy - we teach you), or we can do it for you. Included in optimisation or charged separately (€50-150 per project).

Can you help with digital marketing?

Our core services are website, SEO, automations, and lead capture. For broader digital marketing (paid ads, social media, etc.), we can consult or refer partners.

What if I want to add a new service?

Easy. Want to add SEO? Add automations? We can integrate it into your existing system or scope it separately.

How do you stay on top of new technology?

Our team stays updated on the latest tools, best practices, and platform changes. We integrate new features when they make sense for your business.

Can you help with competitor analysis?

Yes. As part of strategy calls, we can identify what competitors are doing and recommend how you can stay ahead.

What about industry trends?

We monitor industry trends and suggest relevant updates. For example: "AI chatbots are trending, want one?" or "Video is ranking better on Google - let's add video to your site."

How do I measure ROI?

Monthly reports show: leads generated, website traffic, conversion rate, and revenue attributed to the system. We track what matters.

What if I'm not seeing ROI?

Let's diagnose why. Common issues: not enough traffic (need more ads/SEO), low conversion (design/copy needs work), weak follow-up (need better automations). We identify the bottleneck and fix it.

Can you help scale my business?

That's literally our goal. Website - Lead Capture - Automations - More customers - Growth. As your business scales, your system scales with it.

What if my business grows 10x?

Our system handles it. CRM can manage thousands of customers. Automations handle millions of emails/SMS. The platform scales infinitely.

When should I upgrade to a higher plan?

When your current plan is limiting growth. Starter too basic? Upgrade to Growth. Growth maxed out? Try Elite. No penalty - just upgrade anytime.

Technical and Complaince - FAQ

Is my website secure?

Yes. SSL encryption (HTTPS), regular security audits, malware scanning, and firewalls. Your site and your customers' data are protected.

Is GDPR complaince included?

Yes. Privacy policy, cookie consent, opt-in consent, secure data handling, and data deletion requests. We handle compliance so you're protected.

Can I export my data?

Yes, anytime. Your data is yours. You can download customer records, website content, etc.

What if I want to move to another provider?

You can take your website, data, and customers with you. We'll help with the transition. No hostage situation - you're always free to leave.

Does the website work on mobile?

Yes, perfectly. Mobile-first design means it's optimised for phones first, then desktop. Over 60% of your traffic is mobile - we build for that.

What browsers does it work on?

Chrome, Safari, Firefox, Edge - all modern browsers. IE is not supported (it's outdated).

Can I integrate with Zapier?

Yes. Zapier integrations let you connect to 1000+ apps. Automate workflows across multiple platforms.

Is SSL/HTTPS included?

Yes. All websites have SSL (HTTPS encryption). This is standard security.

What about email deliverability?

We use professional email services to ensure your emails get to inboxes (not spam). Deliverability rates are typically 95%+.

How often do you update the platform?

Regularly - bug fixes monthly, new features quarterly. You don't have to do anything; updates happen automatically.

What CMS (content management system) do you use?

We use GoHighLevel (GHL) as our white-label base, plus custom integrations for your specific needs. It's reliable, secure, and proven.

Can I have multiple user logins?

Yes. You can invite your team members. Each person gets their own login with customised permissions.

What about user role management?

Yes. Admin (full access), manager (can approve changes), team member (limited access). You control who can do what.

How do you handle downtime?

We have redundant hosting with a 99.9% uptime guarantee. If something fails, automatic failover keeps your site online.

Is customer data encrypted?

Yes. Data in transit (HTTPS) and at rest (database encryption). Your customer data is secure.

Do you collect customer data?

Only what's necessary to provide service: your payment info (securely stored), usage data (to improve service), and contact info (to reach you). We never sell data.

How long do you keep data?

Customer data: as long as you're a client. If you leave, data is deleted after 30 days (you can request immediate deletion). Backups are kept for 90 days.